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Articles: The Origin of The Fantastic Fourby Sean KleefeldIf you're a regular or even semi-regular visitor to this site, you can probably recite the Fantastic Four's origin backwards and forwards. You've probably read the story a few dozen times between recaps, reprints and retellings. But the story I'd like to tell here and now is the origin of The Fantastic Four, the comic magazine itself. How did Stan Lee and Jack Kirby develop such a powerful book? Where did the inspiration for a family of super-powered adventurers come from? Such a tale is in fact very long if it is to be told in it's entirety. It is tempting to travel back to the origins of comics themselves and even more tempting to start with the introduction of Superman in 1938. But to keep things focused on the FF, let's begin with the introduction of The Flash. The comic industry was in a slump following the morality campaign against comic books with figurehead leader Dr. Fredric Wertham, the subsequent Senate Subcommittee to Investigate Juvenile Delinquincy, and the Comic Code Authority. Julie Schwartz, working for National (now DC) Comics, thought about reviving the then-dead superhero motif. Having working on the original Golden Age Flash years earlier, he tried a new spin on the concept. He passed his idea along to writer Robert Kanigher and artist Carmine Infantino and not long after the second Flash made his debut in Showcase #4, cover dated October 1956. The book was considered a huge success and DC followed up on the superhero idea over the next few years with additional Superman books and the revival of the Green Arrow and Green Lantern concepts.
Schwartz: "I have a theory that when you revive a hero, you can base it
on the original, but go off in a different track. We decided to come up
with expanded activities. I worked out the idea of a whole universe full
of Green Lanterns."
All of these superhero books proved very successful, so DC decided to combine them all together as a team. It was a marketing gimmick to help introduce Superman and Batman fans to some of their other heroes. Brave and the Bold #28, cover dated March 1960, featured the grouping meeting for the first time as the Justice League of America, this concept also spinning from the previously published Justice Society of America. The first three JLA stories sold well, and the team soon saw the newsstands in the own title in late 1960. At the time, Martin Goodman was the publisher of Marvel Comics. They had been having waning -- but still moderate -- success with their varied horror titles. On a May or June 1961 golf outing (golf was a favorite passtime of Goodman's), he was told by National publisher Jack Liebowitz that sales on the first two issues of Justice League were phenomonal. Goodman, who was always known to follow a popular idea in his publications, began to think of how he could capitalize on the superhero team concept. Marvel had a cache of Golden Age superheroes to draw upon: Captain America, Sub-Mariner, Angel, Marvel Boy, and Venus to name a few. But Goodman was in a unusual situation; his distributor was none other than National itself! While National imposed strict limitations on the number of comics Goodman could publish a month, they tolerated working with their competitor probably in part because he published genres that really did not overlap their own.
Goodman began speaking with his editor-in-chief Stan Lee about the idea. Lee, who was then writing several romance books, suggested a female character to try to appeal to girls. From Wonder Woman's famous invisible jet, it must not have been to far a leap to an invisible girl "but with a new twist," Lee says, "she's not just a girlfriend who doesn't know what the hero does." And to further capitalize on the monster theme, why not add a monster? The Thing joined the team and bore more than a passing physical resemblance to any number of monsters featured in Marvel's horror titles. (Interestingly, one of those creatures in Tales to Astonish #21 is named the Hulk!) A theme of the Earth's elements was fairly obviously established at this point, so the final member should probably have water-based powers. Although earlier heroes like Sub-Mariner or the Fin may have worked, Lee opted for a new take on the Jack Cole's Plastic Man concept from (by then defunct) Quality Comics. Goodman still needed a catchy name for their new quartet. He was a strong believer that a good title could make or break a book, so he sought to utilize good buzz words in all his titles: amazing, astounding, incredible, etc. He also wanted to place some distance between his team book and National's, so he had to make sure that names that included league, legion, and society were eliminated quickly. Between those guidelines and Lee's affinity for alliteration, the Fantastic Four were named. It seems almost impossible that Fabulous Four was not under consideration as well. It was now up to Lee to develop a story for them: "I went home and wrote a two-page outline and sent it to [Jack] Kirby. We talked about it, and he went home and drew it. We didn't know we were doing something that was going to be almost historic. It was just another story." Several of the decisions made at this stage were clearly the result of marketing decisions. The lack of costumes reflected Goodman's fear of losing his distributor. Featuring a monsters and aliens prominently on the first two covers was Lee's idea to make the book look more like the other monster books Marvel was already producing. As Lee suggested in his first outline, making Sue's clothes invisible was a consideration to the Comic Code Authority's rules. In an age where National successfully sued Charlton, claiming that Captain Marvel was a blatant rip-off of Superman because they both could fly and wore skin-tight uniforms with capes, Marvel's trepidation was not unwarranted. Curiously, despite all of these considerations -- or perhaps because of them -- Lee's idea for the cover of the first issue bears many similarities to the cover of Brave and the Bold #28 and it is perhaps only Kirby's interpretation of that idea that gives rise to the Fantastic Four bearing any major distinction over JLA. The book hit newsstands on August 8, 1961. Fan mail -- almost unheard of before then outside of EC comics -- began pouring in to the Marvel offices not long afterwards. Readers were demanding more superheroes and costumes for the existing ones. Playing on anything that might have helped the book's comparative success, Amazing Adventures was retitled the following month to Amazing Adult Fantasy and a new logo was designed clearly based on Sol Brodsky's recognizable, if klunky, Fantastic Four logo.
Marvel's
precautions paid off, as National paid the book little heed. Following popular fan reactions, Kirby was
asked to
design costumes for the team with the third issue. It was still a cautious step, however; every
member was given
essentially the same costume and Goodman could claim they were uniformed heroes, not costumed ones
like the Justice
League. Kirby created a costume much like the ones we find in the published version, but with
two important differences:
the chest symbol was two interlocking F's and masks were included.
After presenting the artwork to Lee, it appears there was a bit of a discussion about the uniforms.
Lee began playing
with chest logo ideas on the back of Kirby's art boards and eventually landed on a simple, extruded "4."
With these changes, a change in the overall direction of Marvel can be witnessed. After creating another cover prominently featuring the monster du jour and the four heroes taking lesser positions (with only one of them wearing his new costume), Lee asked Kirby to redraw it to highlight the "colorful new Fantastic Four costumes." Lee added the powerful, if not hucksterish, tag line "The World's Greatest Comic Magazine!" on the cover as well. Monsters were out, superheroes were in. Kirby: "Doing those [monster] stories was very hard. It was difficult to keep coming up with different monsters each issue. Hard to keep it interesting, and not silly." Perhaps both of the creators realizing where the company was going, they not only had the monster in #3 defeated, but utterly destroyed by the up-and-coming genre's protagonist. It was not much longer before Goodman started requesting other heroes to put in their books. The Incredible Hulk debuted in his own title in early 1962, the Sub-Mariner was revived in Fantastic Four #4, and Spider-Man finally saw print that summer. Lee and Kirby began working well to each other's strengths. Lee relied heavily on Kirby's powerful storytelling and creative ideas, while Kirby allowed Lee to add a decidedly human element with natural dialgoue and emotion-filled characters. Lee's reliance upon Kirby's creativity increased, however, as the two worked more together. In fact, the final script of Fantastic Four #8 is far shorter than the half-issue synopsis of #1. It is not surprising that Lee would look more and more to Kirby for the book's direction. Lee found himself with less time to write as his editing duties over the entire production line took precedence. It does not take a great leap of faith to believe the legend that his plots became shorter and shorter over time and that by Fantastic Four #48, Lee simply told Kirby to "have the FF fight God." Lee's ideas also seemed more derivative than Kirby's. He introduced The Puppet Master in Fantastic Four #8, a few months after another Puppet Master appeared in Justice League of America. And Marvel's Puppet Master 'died' in much the same way that Mrs. Dolman died in "Voodoo on 10th Ave." from Black Magic #4. The plot from Fantastic Four #9 (where the heroes are enlisted by a film company to make a movie - the catch being that the studio is owned by the villain and the "stunts" the heroes are called upon to perform are very real hazards) appears to have been lifted from a story called "Roman Scoundrels" that was slated for publication in Fighting American #8 circa 1955, but did not actually see print until 1966. The Sub-Mariner and Dr. Doom each appear in four of the ten issues following their respective debuts. And how many 1960s Marvel origins began with radiation? Debates have waged for several years surrounding who had more influence on the early days of Marvel. Was Lee really the mastermind behind everything, or was that simply his hype? How much did Kirby really contribute to each book? I don't contend that Lee deserves all the credit he gets, but I think that Kirby could not have created the Fantastic Four without Lee's input. Hopefully, this article has shed some light on the creative process that was in place to develop The World's Greatest Comic Magazine! | |||||||||||||